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When the right and left hand come together we get that happy burst of noise called a clap. But when the right and left hand meet on a figurative level-and know what the other is doing, as the saying goes-we get a picture of a business that's in sync and primed for success.
With the debut of ADVANCE for Imaging & Radiation Oncology, we're not only giving you something to applaud, but we're helping you work hand-in-hand with another important segment of your work force. By merging ADVANCE for Imaging and Radiation Therapy Professionals and Enterprise Imaging & Therapeutic Radiology Management (where I was editor since 1998), we're uniting the technologist side of your field with the physician and administrator side. Serving both groups under one monthly title will help instill a better understanding of how your other half operates. And you'll appreciate even more how your roles complement each other and contribute to the big picture.
Along with combining audiences (for a grand tally of 80,000 readers!), we're also fusing content and missions. As a technologist, you'll find your longtime favorites: Gamma Games, ADVANCE Extras, and recruitment/calendar ads to develop your career. As managers and docs, you'll still see the popular Q&A, Product Section, In Closing and Partner Pages. Fresh offerings, topics and innovations also will be a regular part of the package in print and online.
In delivering news and information on management strategies, technical updates and industry trends, our mission will help you achieve yours: providing top-notch services in today's highly competitive environment.
Welcome to your new, improved and conjoined edition ADVANCE! We look forward to serving as your right-hand guide as we venture forth together.
Sharon Breske, Co-Editor/Print
sbreske@advanceweb.com
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